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News & Updates
 
Online advertising set to overtake other forms of media by 2014
03-08-2010 
The recently released Entertainment and Media Outlook 2010-2014 from PriceWaterhouseCoopers forecasts that online ad spend will dominate other media by 2014.  The report predicted that the Australian online advertising sector would be worth about $10.6bn in 2014.

iiNet IPTV available by end of June
10-06-2010 
iiNet's Chief Executive, Michael Malone has announced that the launch of IPTV services would occur before the end of this month.  iiNet has teamed up with Fetch TV to offer the IPTV service to Australian consumers.

News consumption up by 20% in the UK
03-04-2010 

McKinsey research has shown that news consumption in the UK has risen by 20% since 2006.  The drivers of this increased news consumption are under 35 year olds.  This age group preferred to get their news from television and the Internet. 


Online ad spend in the US set to overtake print for the first time in 2010
24-03-2010 
A report from marketing analysts Outsell forecasts that US marketers will spend $119.6 bn on digital strategies and $111.5 bn on print in 2010.  The research follows similar statistics from the UK that showed online ad spend surpassing television for the first time in 2009. 
 
 


Archive
iiNet and FetchTV team up to offer television over the Internet
16-04-2010 
Perth based ISP iiNet has announced that it will team up with FetchTV to offer free to air digital channels, subscription channels and video on demand content via a broadband connection.  Trials of the new services should take place over the next month. iiNet has indicated that the additional content will not count towards monthly download quotas. 

US National Broadband Plan Released
23-03-2010 

The Federal Communications Commission released the National Broadband Plan for the United States last week.  The plan involves providing 100 million US households with 100 mbps broadband by 2020.  Rather than a Government funded rollout the majority of new broadband services will be offered over wireless spectrum which will be auctioned by the Government.


The Digital Economy - Teaching people to drive should be given as much significance as the road building
23-03-2010 
The announcement by Telstra that they will be charging for over the counter and mail bill payments is food for thought about what the digital economy will mean for those citizens left behind in the rush to roll out the NBN and the technology that follows across Australia.

Australia ranks 2nd in the world for time spent on social media sites
23-03-2010 

Research from Nielsen has revealed that Australian's spent an average of 6.25 hours per month using social media in February 2010.   Australia topped the U.S., U.K., Spain, Brazil, France, Germany, Switzerland and Japan for the average time on site.  Unique audience to social networks also grew over the year by nearly 30% with Facebook drawing the largest active unique global audience. 


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