Infodec
Communications - Copywriting - Research - Strategy
 
News & Updates
 
Home Communications Copywriting Research Strategy Contact About Us
Online advertising set to overtake other forms of media by 2014
03-08-2010 
The recently released Entertainment and Media Outlook 2010-2014 from PriceWaterhouseCoopers forecasts that online ad spend will dominate other media by 2014.  The report predicted that the Australian online advertising sector would be worth about $10.6bn in 2014.

iiNet IPTV available by end of June
10-06-2010 
iiNet's Chief Executive, Michael Malone has announced that the launch of IPTV services would occur before the end of this month.  iiNet has teamed up with Fetch TV to offer the IPTV service to Australian consumers.

News consumption up by 20% in the UK
03-04-2010 

McKinsey research has shown that news consumption in the UK has risen by 20% since 2006.  The drivers of this increased news consumption are under 35 year olds.  This age group preferred to get their news from television and the Internet. 


Online ad spend in the US set to overtake print for the first time in 2010
24-03-2010 
A report from marketing analysts Outsell forecasts that US marketers will spend $119.6 bn on digital strategies and $111.5 bn on print in 2010.  The research follows similar statistics from the UK that showed online ad spend surpassing television for the first time in 2009. 
 
 

Archive

Reports & White Papers

Based on sound experience, Infodec is able to conduct research, produce reports and white papers that highlight international trends or identify issues that can help guide public discussion and policy decisions.
Infodec Pty Ltd, PO Box 210, Alexandria, NSW, 1435
Phone: 9531 5595 Fax: 9531 5596 Mobile: 0421 059 866