Infodec
Communications - Copywriting - Research - Strategy
 
News & Updates
 
Online advertising set to overtake other forms of media by 2014
03-08-2010 
The recently released Entertainment and Media Outlook 2010-2014 from PriceWaterhouseCoopers forecasts that online ad spend will dominate other media by 2014.  The report predicted that the Australian online advertising sector would be worth about $10.6bn in 2014.

iiNet IPTV available by end of June
10-06-2010 
iiNet's Chief Executive, Michael Malone has announced that the launch of IPTV services would occur before the end of this month.  iiNet has teamed up with Fetch TV to offer the IPTV service to Australian consumers.

News consumption up by 20% in the UK
03-04-2010 

McKinsey research has shown that news consumption in the UK has risen by 20% since 2006.  The drivers of this increased news consumption are under 35 year olds.  This age group preferred to get their news from television and the Internet. 


Online ad spend in the US set to overtake print for the first time in 2010
24-03-2010 
A report from marketing analysts Outsell forecasts that US marketers will spend $119.6 bn on digital strategies and $111.5 bn on print in 2010.  The research follows similar statistics from the UK that showed online ad spend surpassing television for the first time in 2009. 
 
 


Archive
Strategy
 
Once you have the information you need Infodec can help you formulate strategic plans on how to get your message out to the general public, Government officials, the media or international organisations via numerous forums.
 
Business owners and operators face numerous challenges and decisions.  Issues can relate to immediate decisions, forward planning decisions or decisions related to incidents or events that have already occurred.
 
How business proceeds depends on the information at hand. 
 
Often though, lack of strategy leads to lost opportunities.
 
Infodec can supply the total package that will achieve results by:
  • Monitoring, researching and advising on proposed or impending changes to the law, international and local, and then advising business of the avenues available to participate in the policy process.


  • Researching, monitoring and advising on competitor activities then formulating strategy based on those findings.


  • Monitoring and advising on local and international politicial, social and economic trends that could affect your strategic business plans.


  • Providing ongoing or one off advice about effectiviely communicating your message in the media and general public as part of your strategic business plan.
Infodec Pty Ltd, PO Box 210, Alexandria, NSW, 1435
Phone: 9531 5595 Fax: 9531 5596 Mobile: 0421 059 866