How do you measure the performance of your business in the marketplace?
While financial statements are indicators of business performance there are many methods that you can use to determine what your customers think of you, your business and your services.
Why not conduct a research project to determine the likes and dislikes of your target market so you can effectively increase your business?
If you are planning on conducting a marketing campaign to increase business you should conduct a research project prior to the campaign to determine where to focus your marketing dollar.
Infodec's research services will help you make the right decision. For example, research helped a client who was planning a marketing campaign focusing on the privately owned housing market. Infodec determined that certain suburbs in the marketing plan had a higher number of rental properties, public housing and commercial properties making the targeting of these suburbs a waste of time and money. These suburbs were subsequently removed from the focus of the plan. As a result of the research project conducted by Infodec the business was able to effectively target their advertising and marketing dollars to achieved cost effective business growth and greater client uptake.
What are your competitors doing and how can you learn and plan strategically to counter competitor activities?
Infodec can monitor competitor trends to enable you to plan strategic activities to keep up with market changes. Monitoring can include analysis of company announcements, media reports or public submissions. Learn what your competitors are saying so you respond and shape your public image to get your message out there.
Why not conduct some research to attract the attention of the media and clients?
If you are planning on conducting a media campaign, support that campaign with some relevant research. The media are more likely to take notice if you provide relevant, interesting and unique information. Infodec can advise on the research, conduct the research campaign and release the relevant details to the media for publicity purposes based on experience working with the largest media organisation in Australia.
What is happening on an international scale in your area of business? Are you thinking of expanding internationally?
Governments often make policy decisions that follow international trends. Knowing what trends are happening on an international basis lets you stay ahead of the curve. Joanne Ryan from Infodec has post graduate qualifications in International Relations. She is able to prepare reports that keep you up to date on international business and regulatory trends so you are able to make strategic decisions. Sound research is a must if you are planning to expand internationally.
Infodec Pty Ltd, PO Box 210, Alexandria, NSW, 1435
