It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more than Instagram at 26%! However, with only 3.6 million of those users active in the last month, it’s clear that many LinkedIn users set up a profile once and never return to update it.
With increasing numbers of employers turning to social media to vet potential employees (and vice versa!), it’s never been more important to have an optimised, up-to-date LinkedIn profile.
Here are our top 6 tips to make your LinkedIn the best it can possibly be.
1. Follow LinkedIn’s profile completion tips
LinkedIn has included those tips on how to complete your profile for a reason: the more complete your profile is, the more it gets viewed. Adding your current & past employment experience and education, adding a professional photo and adding connections boosts your profile’s visibility a lot more than you might think.
2. Be creative
Show off your personality and stand out from the crowd! Employers have to sift through hundreds of resumes (and therefore LinkedIn profiles). If you can give your profile some character you’re likely to be remembered ahead of the hundreds of other almost-identical profiles. Talk about what you’re passionate about both at work and in your leisure time, use descriptive adjectives and have a bit of fun. If you’re in a creative field, make sure you show off your portfolio by uploading your work to your profile.
3. Get connected
Having connections is the best way to meet potential employers, colleagues and clients, but it’s not the only way to get yourself out there. Groups are hugely popular on LinkedIn and there are thousands for you to choose from. There are industry-specific groups as well as general groups for job seekers and university graduates. As job listings are frequently posted to these groups, it’s possible that your next job could be waiting for you there.
4. Advertise yourself
When you’re just starting out and have very few connections it can be difficult for your LinkedIn profile to be seen. Advertise your profile by adding a link to your email signature – this will make it easier for employers to learn about you if you email them your resume. If you have a website or blog, add a LinkedIn button to your page. If you don’t have a website, Twitter is another great way to advertise yourself. You can connect your Twitter and LinkedIn accounts so your LinkedIn posts can be shared to Twitter and vice versa. However, if your Twitter isn’t particularly professional, it might be best to give that last tip a miss!
5. Share quality content often
Going back to our second tip, posting updates about your industry, your interests and your passions is a great way to build your profile’s personality. Share, comment and discuss – don’t be scared to share your opinion, as long as you are respectful of others. If you don’t already have a blog or website, it might be a good idea to set one up, write a few short blog posts and share it to your profile. Sharing personal, original content is the best way to articulate yourself, demonstrate your skills and show off your personality.
6. Don’t be scared to boast
You see that little section towards the bottom of your profile titled “skills”? It’s basically a free pass to brag about yourself. Is online marketing your thing? Or maybe customer service? Whatever it is that you’re good at, here’s your opportunity to highlight your professional strengths. The more endorsements you get, the more you’ll have to edit your skills. “SEO” has 50+ endorsements but “motivated” has only 1? It probably doesn’t need to be on your profile. Practical skills should be at the top and personality traits should be hidden. Show your personality in your profile copy, not under “skills”.
If all these tips are a little overwhelming, don’t worry! We’ve got you covered. Infodec Communications has years of experience crafting professional LinkedIn profiles that get noticed. Contact us today!