We often work with businesses that want to incorporate competitions into their marketing and communications plans.
So, it’s both interesting and encouraging that Facebook has changed their rules for competitions and promotions.
It was recently reported that Facebook has altered its policy regarding business-run pages offering promotions and competitions to people who “like” their page.
Previously, businesses were only permitted to run promotions through third-party apps, which resulted in many rule breaches due to the vague nature of Facebook’s policy.
Now, businesses can administer promotions on their timeline or in apps on Facebook, and can run competitions by having users post on the page or comment on posts.
According to Facebook, the policy was changed in order to “make it easier for businesses of all sizes to create and administer promotions on Facebook”.
In Australia, there are certain laws governing how you can run competitions. In New South Wales, it is illegal to run a “game of chance” competition online without clearance from the Office of Liquor, Gaming & Racing (OLGR), but it is legal to run a “game of skill” competition online without authorisation from the OLGR.
This means no promotions along the lines of “like this post for a chance to win $___” without clearance, because a permit is required to ensure that “all entrants are treated equally and no person gets an unfair advantage”. However, it is perfectly fine to offer a promotion like “send us your photos from our [cafe/shop/business] and the best one will win $___”.
Before thinking about creating a competition or promotion on your Facebook page, however, it would be a good idea to consult the OLGR website to make sure you are within the law…
If you need some help promoting your business through a Facebook competition, get in touch with us today and we’ll get you started.