A Capability statement is now a vital tool for government or private business dealings, and Infodec Communications creates these essential corporate profiles for clients like Forrest Engineering.
STRATEGY
Forrest Engineering Pty Ltd, an experienced and innovative Structural Engineering company that has been operating in NSW since 2000, engaged Infodec Communications to compile and design a capability statement. The capability statement or corporate profile showcases the company’s attributes and provides a substantial go-to document for use when approaching new commercial clients or applying for Government work.
Infodec’s Jo Ryan met with Forrest Engineering personnel to learn about the company’s operations and objectives. The Infodec team developed a capability statement outline which highlighted Forrest Engineering’s key strengths and experience. Infodec then researched the industry sector and gathered more details about the company’s achievements, interviewing key staff members. Following fine-tuning and content approval from the CEO, Infodec briefed the designer on combining text, business images and sophisticated design elements to create an attractive corporate presentation.
RESULTS
The resulting document developed by Infodec articulates clearly the strengths of Forrest Engineering. The finalised document reflects Infodec’s research expertise, proven content marketing experience and understanding of business and government.
It also incorporates the company’s authentic voice to represent who the company is and what it stands for. The presentation employs professional writing, editing and design to demonstrate high standards, projecting a sophisticated corporate image. This sends a positive message that clients who engage Forrest Engineering can expect high professional standards.
In intensely competitive environments, such as bidding for government tenders or big contracts, this capability statement prepared by Infodec Communications will give Forrest Engineering the edge on its competitors. The document format is flexible, so that it can appear in digital or print form as required.
“Great working with Jo, very proactive and helpful.”
– James Forrest , General Manager, Forrest Engineering
