Strategic communications, digital engagement and stakeholder relations for BFF4Change over a 24-month partnership.
Sector: Not-for-Profit | Community Services | Stakeholder Engagement | Digital Communications
CONTEXT
BFF4Change is an Australian charity that connects charities, businesses and community members through an innovative digital platform that provides practical support to people experiencing hardship.
On a limited budget, BFF4Change needed to engage a broad range of audiences, including charities, business partners, volunteers, donors and the wider community, while clearly communicating a charity platform that differed from straightforward giving.
The organisation required a communications approach that would build trust, strengthen its public profile and support growth while maintaining clarity of messaging across every audience.
WHAT WAS REQUIRED
Infodec Communications was engaged to assist with the communications strategy that would support BFF4Change’s next stage of growth.
The strategy needed to:
- support a consistent organisational voice across all communication channels
- clearly explain BFF4Change’s unique community giving model
- build trust with businesses, charities, volunteers and donors
- support fundraising and community participation through integrated campaigns
- strengthen relationships with community organisations and strategic partners
- use reporting and insights to continually improve communications performance
Communications also needed to evolve from building awareness to strengthening credibility, encouraging participation and supporting sustainable organisational growth.
OUR ROLE
Over a 24-month partnership, Infodec Communications worked alongside BFF4Change’s volunteer leadership team to develop and deliver a communications strategy that evolved with the organisation.
Rather than focusing on individual campaigns or social media activity, every communication was designed to support broader organisational priorities, including fundraising, volunteer recruitment, business engagement and community partnerships.
The communications strategy shifted from introducing the organisation and explaining its purpose to showcasing community impact, strengthening strategic partnerships and encouraging greater participation through authentic storytelling.
Beyond communications delivery, Infodec provided ongoing strategic advice that supported decision-making, strengthened stakeholder relationships and ensured communications remained aligned with the organisation’s evolving priorities.
Strategic Communications
- Developed and implemented a digital communications strategy aligned with BFF4Change’s organisational objectives.
- Provided ongoing strategic communications advice to support stakeholder engagement.
- Planned and delivered integrated communications campaigns that supported fundraising, community participation and brand awareness.
- Developed media releases, key messages and communication materials to strengthen public engagement.
Digital Communications
- Led the ideation and creation of social media content calendars aligned with campaigns, events and organisational priorities.
- Produced engaging content across Facebook, Instagram and LinkedIn to educate, inform and inspire community participation.
- Managed BFF4Change’s social media presence to maintain a consistent brand voice and strengthen audience engagement.
- Produced short-form videos, animations and creative assets to support digital storytelling across multiple platforms.
- Monitored campaign performance and provided reporting to inform future communications planning.
- Planned and managed targeted paid social campaigns to maximise reach and engagement while working within a limited communications budget.
Stakeholder Relations & Organisational Development
- Strengthened relationships with businesses, charities and community organisations to support collaboration across the not-for-profit sector.
- Developed an Ambassador Agreement to establish a clear framework for ambassador partnerships and brand representation.
- Advised on a potential opportunity that contributed to BFF4Change being recognised as the Regional Winner and State Finalist for Outstanding Community Organisation in the 2025 Sydney Business Awards.
- Provided communications support that strengthened BFF4Change’s public profile and positioned the organisation for continued growth.
OUTCOME
The communications strategy established a consistent and recognisable voice for BFF4Change while supporting the organisation’s continued growth and increasing its visibility across the community.
Infodec combined consistent organic communications with carefully targeted paid social campaigns to maximise every marketing dollar. Rather than relying on large advertising spends, investment was strategically directed towards campaigns that increased community awareness, strengthened stakeholder engagement and supported fundraising objectives. Regular reporting and performance analysis ensured communications continued to evolve throughout the partnership, delivering measurable results including:
- Facebook reach increased by up to 219% during key campaign periods.
- Instagram followers grew by 148%, with Instagram highlighted as BFF4Change’s fastest-growing social media platform.
- LinkedIn reach increased by 22%, strengthening engagement with business and community stakeholders.
- Website clicks increased by up to 294%, directing more people to BFF4Change’s services and campaigns.
Together, these outcomes strengthened BFF4Change’s digital presence while increasing community participation and directing more people to the organisation’s services.
The organisation also strengthened its network of business and community partners, expanded collaboration with charities and introduced a structured ambassador program that increased advocacy and community participation.
Supporting the BFF volunteer board, Infodec helped establish a sustainable communications framework that continues to support fundraising, partnerships and advocacy.
