The benefits of using an active voice in your writing
If you use the Yoast SEO plugin when loading blog content to your website, you may be prompted to change ...
How to use your QR codes in your marketing
There’s a new tool in town that makes it easy for your customers to learn more about your business, your ...
How to choose the most effective social media platform for your business or NFP
Business owners and Not-for-profit (NFP) managers often ask us whether they need social media as part of their overall communication ...
Consistency is the critical ingredient for NFP success
Consistency is key to your not-for-profit organisation’s identity, and it should extend to all activities, including regular programs. A consistent ...
How to write a persuasive business letter
From Ned Kelly’s Jerilderie Letter to the letters the Women’s Suffrage League sent to the newspapers, which helped usher in ...
How to write a blog that customers want to read
Well written and informative blogs are a direct way to communicate with your customers. They can also be a very ...
5 ways to connect with clients in 2021
To make meaningful connections with your loyal client base, plan a dedicated communications strategy for the year. Your 2021 goal ...
How to develop a social media strategy using SMART goals
The S.M.A.R.T goal framework replaces vague business goalsetting with an organisational strategy anchored by Specific, Measurable, Achievable, Relevant, and Timely ...
Finalist in the MyBusiness Awards 2020
Infodec Communications has been named as a finalist in the Media, Marketing and Advertising Business of the Year category. The ...
The value of an Ambassador for your NFP or charity
An NFP Ambassador is an external advocate who is engaged to represent your organisation in public. The Ambassador’s professional or ...
Is your NFP getting the attention it deserves?
During this fiercely competitive time, telling your story and reaching potential funders, while raising your profile and gaining media attention, is ...
How to brief a content writer
For many business owners and not-for-profits, the ability to effectively communicate to their target audience can be a time-consuming task, ...