Public, media and stakeholder relations extend beyond generating coverage; they involve judgement, credibility and an understanding of how organisations are perceived by the public, decision-makers and key stakeholders.
Infodec Communications supports organisations to engage confidently in public and high-visibility environments by applying an editorially informed and stakeholder-aware approach to communication. Our work focuses on helping organisations understand what is genuinely newsworthy, what requires broader stakeholder engagement, and how issues are likely to be interpreted across public, policy and community contexts.
Editorial insight & news judgement
Infodec Communications is led by Jo Ryan, who has extensive experience working within the media industry, including several years at News Corp.
This background provides a strong editorial lens, supporting organisations to assess whether topics are newsworthy, how they align with editorial priorities and how they should be framed responsibly. Rather than pursuing attention for its own sake, our focus is on credibility, relevance and sound judgement.
Media strategy & coverage
We develop media and public-facing strategies that are grounded in editorial reality and aligned with organisational objectives. This includes identifying appropriate story angles, shaping accurate messages and determining suitable timing and channels for engagement.
Infodec Communications has supported organisations to achieve:
- prominent coverage in metropolitan and regional media
- front-page coverage in major Sunday metropolitan newspapers
- sustained, regular media exposure across print, digital and broadcast platforms
- international media coverage
Our approach balances opportunity with risk, ensuring organisations are prepared for scrutiny as well as visibility.
Stakeholder engagement & public accountability
We support organisations to engage with stakeholders in environments where clarity, trust and accountability matter. This includes communications supporting government engagement, community consultation, funded programs and public-facing initiatives.
Our focus is on aligning messaging across media, stakeholders and the broader public, ensuring consistency, accuracy and credibility in complex or sensitive contexts.
Opinion leadership & public commentary
Infodec Communications supports organisations and senior leaders to contribute to public, policy and stakeholder conversations through opinion pieces and commentary.
This includes ghostwritten opinion articles for government representatives and senior stakeholders, developed with a strong emphasis on accuracy, authority and alignment with public responsibilities. Our work in this area focuses on clarifying complex issues and contributing constructively to public debate in a way that recognises and acknowledges the power of the news cycle.
Media training & spokesperson preparation
We support executives and designated spokespeople to engage confidently with media and stakeholders through tailored preparation and training.
This includes:
- refining key messages
- understanding interview and engagement dynamics
- preparing for reactive or sensitive issues
- strengthening confidence in high-pressure environments
The focus is on preparedness, clarity and maintaining trust.
Editing, rewriting & ghostwriting
We work with organisations to edit, refine and restructure content to ensure it meets editorial standards and audience expectations.
This includes ghostwriting where appropriate, with a strong emphasis on tone, accuracy and authenticity, particularly for senior-level or public-facing communications.
Why work with Infodec Communications
Organisations work with Infodec Communications for public, media and stakeholder relations support because we bring:
- direct newsroom and editorial experience
- strong judgement around newsworthiness and risk
- experience achieving high-profile and sustained coverage
- capability in opinion leadership and public commentary
- experience supporting engagement across media, government and stakeholder environments
- a disciplined, responsible approach to public visibility
Public and stakeholder relations are credibility exercises. Our role is to help organisations engage with confidence, clarity and informed judgement.
Effective public, media and stakeholder engagement requires knowing when, and when not, to seek attention. Our focus is on helping organisations make those decisions well.