You may have noticed something new on Facebook; Twitter and Instagram’s popular tracking feature has migrated to Facebook – but what’s the big deal?
Hashtags mean you can follow any topic from breaking news to your favourite TV show. Click on one and you’ll be inundated with posts from around the world. According to Facebook’s director of platform partnerships and operations, Justin Osofsky, this year’s Oscar Awards generated more than 66 million mentions on Facebook.
The integration was only a matter of time following Facebook’s purchase of Instagram in April 2012 for a cool $1 billion. If you’ve seen Instagram posts linked to Facebook tagged with seemingly pointless hashtags, they’ll make a lot more sense now. Budding photographers can find new fans simply by linking their accounts and businesses can too.
What does it mean for businesses?
Hashtags are a great way to increase exposure for your business. Brands around the world are using Instagram and Facebook to showcase new products and services and generate buzz around their business. Over 1.1 billion people worldwide use Facebook actively every month – that’s simply too big an opportunity to ignore.
Businesses are finally able to see what their customers and clients are talking about and can now adjust their marketing techniques to gain full advantage of this new feature.
Chances are you’ll be seeing”#” around a lot more often, so if you’d like to learn how to make the most of them, contact Infodec Communications today.