Case studies are an important and valuable asset when communicating with new, existing and potential clients. They help to establish proof and value, demonstrating the quality that your product or service is offering.
Here are four useful tips on why you should use case studies for online marketing:
1 – Brand Credibility. Creating trust and demonstrating benefits.
2 – Inspiration. Different businesses will seek out case studies for inspiration, so producing strong case studies is an effective way to attract traffic and potential clients.
3 – Authenticity. Posting case studies online adds another layer of authenticity.
4 – Engagement. Sharing case studies through social media platforms and email newsletters can enhance reach and brand awareness.
Brand credibility is a crucial element of a brand’s marketing strategy. Case studies are valuable because they provide a more detailed and in-depth source of content compared to testimonials. Case studies can help businesses seem relevant and knowledgeable, instigating a sense of trust. This is important, as an increasing number of consumers rely heavily on a source of ‘social proof’ for products and services before committing. Case studies combine marketing strategies like structured branding and statistics with an emotional evaluation from consumers, to create a powerfully informative sales tool. Case studies can also be used to position your business as a ‘thought leader’ within its industry.
Seeking out relevant case studies is an important step when acquiring new ideas, techniques and technologies that are readily available and can be applied to a different brand and its situation. Recent case studies can illuminate how to best implement the tools and techniques to keep a brand relevant in this fast-changing digital world. Creating a strong case study is good for SEO, and will attract potential clients who come to your site simply because it has a case study that is pertinent to their needs.
Case studies have gone from paper and portfolios to inhabit the digital world. Authenticity is increased by posting case studies online. In the digital marketplace, the attachment of relevant links and videos creates further opportunities to establish an authentic context and reach more consumers.
Posting case studies to your brand’s website is valuable in itself, especially for gaining organic viewers and results. However, sharing new case studies through social media platforms can help to promote your brand more widely and engage more with clients. When used in email marketing, case studies are especially valuable to those who have targeted segments within their mailing lists. Emailing suitable industry case studies to segmented lists can help with product-specific sales and reactivating and re-engaging opportunities that have gone cold.
Infodec Communications makes it easy for you to develop case studies through our unique interview techniques. We have written a number of persuasive case studies for a wide range of clients that have resulted in increased business.
Contact us today for an obligation-free discussion.