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Online advertising set to overtake other forms of media by 2014
03-08-2010 
The recently released Entertainment and Media Outlook 2010-2014 from PriceWaterhouseCoopers forecasts that online ad spend will dominate other media by 2014.  The report predicted that the Australian online advertising sector would be worth about $10.6bn in 2014.

iiNet IPTV available by end of June
10-06-2010 
iiNet's Chief Executive, Michael Malone has announced that the launch of IPTV services would occur before the end of this month.  iiNet has teamed up with Fetch TV to offer the IPTV service to Australian consumers.

News consumption up by 20% in the UK
03-04-2010 

McKinsey research has shown that news consumption in the UK has risen by 20% since 2006.  The drivers of this increased news consumption are under 35 year olds.  This age group preferred to get their news from television and the Internet. 


Online ad spend in the US set to overtake print for the first time in 2010
24-03-2010 
A report from marketing analysts Outsell forecasts that US marketers will spend $119.6 bn on digital strategies and $111.5 bn on print in 2010.  The research follows similar statistics from the UK that showed online ad spend surpassing television for the first time in 2009. 
 
 

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Infodec can provide you and your organisation with cost effective business support services.  
 
We can provide the total package that will promote business growth through effective communication - publicity, corporate communication and promotion advice.
 
Infodec can also provide copywriting services to influence, persuade and inform. 
 
Research and strategy services are also an integral part of our offering and can be combined with our other services to get you or your organisation where you want to be.
 
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Infodec Pty Ltd, PO Box 210, Alexandria, NSW, 1435
Phone: 9531 5595 Fax: 9531 5596 Mobile: 0421 059 866