Public relations is much more than sending out press releases to a mass list of media and websites and then hoping for the best.
Effective public and media relations requires a targeted approach that is based on:
- a well-crafted story that will make sure you are noticed
- underlying strategies to ensure that your business or Not-for-Profit is perceived in a way that promotes interest and engagement.
Infodec Communications can develop your story and develop your strategy.
Experience equals knowledge. We will make sure your story reaches the right people through the right media. Infodec MD Joanne Ryan has extensive experience working in the media industry in Australia. She worked for several years in the government relations and editorial departments at News Limited, gaining inside knowledge of how to effectively communicate with the media.
Clients and Results:
As a result of our campaigns, our clients including Wheelchair Rugby League, Inspire Cowork, Curran Plumbing, Stable Research, Realise Business and the Sutherland Shire Business Chamber have featured in many mainstream media from the Daily Telegraph to Channel 9’s Today show.
We ensure that you make the most of the PR opportunities you obtain by prepping your staff to present well in front of the media. We have the communications tips to put you at ease and make the best impression, from speaking on radio to guest spots on TV, or arming your staff before a tricky newspaper interview.
More than ever, sponsored content is a part of the way the public expects to receive information. From traditional newspaper advertorials to articles that influence consumers to more subtle native advertising. Whether you aspire to become an industry leader or promote a new product, we are experienced at producing sponsored content including blogs, native advertising and feature articles and most importantly, following through to ensure outcomes.
Edit and Rewrite
Good public relations also require professionalism and polish, which is where the editing process is vital. We are experts with English language editing and can deliver your message in a sophisticated package, matching tone and language to the audience you seek. We copy edit Word based text and proofread finalised documents in pdf or desktop-published formats and develop style guides to follow. We also have the journalism skills to thoroughly subedit or to rewrite where required. We can identify when a light touch is needed, like proofing the CEO’s letter, or when a total rewrite is in order to best represent your company’s professionalism.
Whether you are establishing yourself as an industry leader or promoting a new product, we are experienced at ghostwriting opinion pieces, articles and long-form documents, including books. Ghost writing [isn’t just for ‘celebrity novelists’, it] can be employed when you want to express a collective experience as a single voice and is a useful technique for producing company biographies and corporate storytelling. Ghost writing can draw on many sources – taped interviews, written fragments and even memos – to present a cohesive single narrative.
Clients and Results: Our ghostwritten pieces include The AUSTAR Way (Joanne Ryan, 2011) corporate book published for AUSTAR/Foxtel, as well as numerous articles that have appeared in mainstream media.