Securing sponsorship can transform how your community organisation operates — providing not just financial support, but also valuable partnerships, visibility, and credibility.
Yet many groups miss out on opportunities simply because they don’t know how to ask or how to structure a compelling proposal.
To help, Infodec Communications has created a free Sponsorship Proposal Framework: A step-by-step guide that walks you through how to develop a persuasive sponsorship proposal that gets results.
Before you download the framework, here’s a snapshot of what it covers and how to make your proposal stand out.
Why Sponsorships Matter
Sponsorships can provide the financial foundation that keeps local programs, sports teams, or cultural projects running, but they also offer so much more.
A good partnership can give your organisation access to marketing networks, cross-promotion opportunities, and the credibility that comes from association with an established brand.
Globally, sports sponsorships alone are worth more than $113 billion, showing how significant this funding source can be, even at the local level. The key is knowing how to position your organisation so sponsors see value in supporting it.
Step 1: Define Your Sponsorship Value Proposition
Start by articulating what you’re asking for and what you can offer in return.
Are you seeking sponsorship for a specific event, program, or year-round activity? What are the funding levels or packages available?
Your value proposition should summarise how a partnership with your organisation benefits both sides, for example, by connecting sponsors with your community, demonstrating corporate social responsibility, or aligning them with a meaningful cause.
Step 2: Showcase Your Unique Attributes
Sponsors want to partner with organisations that have a compelling story. Share your history, achievements, and community impact.
Include data and insights that demonstrate your credibility and reach, such as:
- Social media engagement or follower numbers
- Event attendance figures
- Community demographics
- Testimonials or mini case studies showing results from previous sponsorships
This is your chance to prove that supporting your organisation is a worthwhile investment.
Step 3: Clarify Your Sponsorship Goals
Be specific about what the sponsorship will achieve. Define the purpose and outline measurable goals. For example:
- Expanding accessibility for people with disability
- Increasing women’s participation in a sport
- Supporting youth or creative programs
Sponsors appreciate clarity, especially when they can see how their involvement contributes to tangible outcomes.
Step 4: Outline the Benefits for Sponsors
Demonstrate that you’ve thought about the sponsor’s return on investment.
Outline the direct and indirect benefits such as:
- Exposure through your media channels and events
- Association with positive community outcomes
- Involvement in initiatives that reflect their brand values
Where possible, include evidence, including social media reach, engagement statistics, or examples of media coverage, to strengthen your proposal.
Step 5: Create Tiered Sponsorship Levels
Offering tiered sponsorship options allows sponsors to choose their level of engagement. For example:
| Level | Inclusions |
| Bronze | Logo on collateral and event signage, social media acknowledgment |
| Silver | All Bronze benefits plus event tickets and website feature |
| Gold | All Silver benefits plus naming rights or marquee event association |
Be transparent about expectations, such as attendance at events or co-promotion opportunities, to ensure both parties understand their commitments.
Step 6: Suggest Ongoing Partnership Opportunities
Sponsorship should be the beginning of a relationship, not the end. Suggest ways the partnership can evolve, such as:
- Co-hosting community activities
- Volunteer engagement opportunities
- Shared media campaigns
These ideas show initiative and make it easier for sponsors to visualise a long-term relationship.
Step 7: Present Your Proposal Professionally
Presentation matters. Many businesses now use structured sponsorship review processes, so a clear, well-designed document signals that your organisation is credible and ready for partnership.
Include:
- Your ABN and charity or NFP registration details
- Professional branding and layout
- Concise, easy-to-scan formatting
- A clear point of contact for follow-up
Ready to Take the Next Step?
We’ve put together a free Sponsorship Proposal Framework PDF Guide to help you build your own tailored proposal.
Download the Sponsorship Proposal Framework (PDF)
The guide will help you:
✅ Clarify your sponsorship goals and value proposition
✅ Structure your proposal for maximum impact
✅ Present your organisation professionally to attract business partners
About Infodec Communications
At Infodec Communications, we help community organisations, not-for-profits, and small businesses communicate their value, secure funding, and strengthen partnerships.
From sponsorship proposals to marketing strategies and community engagement campaigns, our team can help you craft messages that inspire action and deliver measurable outcomes.
Contact us to find out how we can help your organisation grow through effective communications and partnerships