It’s no secret that Facebook is continually tweaking the way that users and customers interact with the platform.
You may have noticed a few small changes on Facebook recently, especially the increased presence of brand pages on your news feed.
That’s because Facebook has added quite a few new features in an attempt to make brand pages look and act just like regular profiles. The features, slowly rolling out right now, could mean great things for small businesses.
Not only will brand pages resemble a regular personal timeline, but brands can tag each other the same way you might tag a friend.
By tagging similar or complementary businesses with large Facebook audiences in your posts, your business could become visible to a whole new demographic – not to mention driving more traffic to your own page.
Page insights have also changed. You can now ad “pages to watch”, a great little tool which allows you to spy on your competitors and compare the performance of their page to yours.
So, how can you make the most of these new features?
- Build a list of competitors and add them to your “pages to watch”. Take note of which posts from competitors are successful and which posts are unsuccessful.
- “Like” other local businesses and organisations and monitor what they post so you can engage with them and reap the benefits of being visible to their audience
- Make sure your newly laid-out page looks professional. This means logos and other brand materials. It also means no poor quality images and ensure that all your details (operating hours, location, contact information etc.) are up-to-date and visible
Don’t forget – have fun with other brands. Click here to see some great brand banter on Twitter. Maybe this is the future of Facebook, too.