Helping small business owners with editorial writing with the outcome of publication.
Nicholas Bray Landscapes, expert in landscape architecture, horticulture and environmental planning, approached Infodec Communications, to write an article about the company with the projected outcome of publication in relevant newspapers and magazines.
Nicholas sat down with Joanne Ryan from Infodec and discussed his distinctive projects including a project he had worked on where he has transformed one of the grand gardens of the Southern Highlands of NSW into a sustainable garden – on a grand scale. Infodec decided editorial direction is best for suited for him and his company in terms of showcasing his work.
Infodec Communications conducted comprehensive and ample research to determine which publications were best to approach to achieve the desired effect. To enhance the work done by the client, additional information, guided by previous research methods, supported the angles and layout of the article.
The article was written and submitted to a number of publications along with some beautiful high resolution images.
This resulted in publication in two influential media sources, including the Sunday Canberra Times on May 27 2012 and appeared across a seven page spread in magazine, Landscaping Your Garden, issue no.2, 2012.
Nicholas Bray Landscaping was able to build his profile through the media exposure gained and the article could be used to promote both his work and his company.