British author and poet Rudyard Kipling wrote long ago that ‘If history were taught in the form of stories, it would never be forgotten.’ That’s because emotive stories engage readers and help them remember facts.
Move forward a few decades and the same principles apply to storytelling in marketing and advertising. A recent example that comes to mind includes AAMI’s story of Rhonda and Ketut that has cut through and engaged audiences, providing a real point of difference to the usual predictable and sometimes clichéd insurance advertisements.
While most small businesses don’t have the budget to spend on a series of television commercials they can tell the story of their business, services and expertise and engage audiences using story telling.
Content marketing is a realistic and effective form of storytelling. It’s all about selling products and services without directly selling. It’s about engaging audiences with clever copy, images and video. Stories help people remember what a business does and the benefits that business will provide to the prospective customer. Rather than appearing as a published book or poem, in 2014 that story is spread via newsletters, emails, presentations and social media.
People are often overwhelmed by the need to focus on marketing and running the day to day aspects of their business. But, one piece of engaging content goes a long way. It can be distributed through multiple channels and it can engage different audience demographics according to those channels.
Infodec Communications has recently developed a number of content marketing packages that are suitable for a wide variety of industry sectors.
It is through these packages that we help business owners by providing original and engaging stories that not only grab the attention of prospective customers but also help them remember who that business is and what that business can offer them.
To help tell the content marketing story we have also produced an engaging infographic that highlights the growth of the communications medium.
To find out more about our new and exciting content marketing packages here.