A new year means new trends in the world of Content Marketing. Recognising these trends and understanding them will separate your content from the … [Read more...] about 8 content marketing trends for 2017 that you need to know
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right. … [Read more...] about #stonersloth – Any publicity is good publicity, right? …………well maybe not.
E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news … [Read more...] about 5 things only marketers will tell you about e-newsletters
The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead. It’s also a … [Read more...] about 16 resume tips you need to know in 2015
Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the … [Read more...] about 5 tips for a striking LinkedIn profile
A new report from the Australian Communications and Media Authority highlights that Australian SMEs' lack of urgency to modernise and embrace the … [Read more...] about New ACMA research: unlike large companies SMEs failing to see value in digital
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the … [Read more...] about YouTube scores BIG at the World Cup 2014
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?