It’s business award season! Participating in business awards goes beyond the pursuit of recognition; it’s a strategic move that can significantly enhance your reputation and benefit your organisation. By acknowledging outstanding performance, innovation, and resilience, business awards offer a unique platform for companies or not-for-profit organisations to enhance their brand, connect with new customers and stakeholders, and set new industry standards.
What are the benefits of entering business awards?
There are numerous benefits to entering business awards. Here are a few key advantages:
- Increased Brand Awareness: The publicity surrounding the awards can highlight your organisation, draw in new clients and position you as a leader in the field.
- Enhanced Credibility: An award win gives your organisation added legitimacy, attracting new clients and suppliers who value excellence.
- Gain Valuable Insights: Submitting an award application can open your eyes. It challenges you to evaluate your company procedures and describe your achievements.
- Elevated Industry Standing: Participating in business awards can elevate a company’s industry standing, showcasing your dedication to excellence. rand perception.
Tips on writing a strong entry
Listing your accomplishments alone is not enough to create a compelling business award entry. Here are some crucial winning tips:
- Share your story: Instead of listing achievements, create a captivating story. Be genuine and truthful, and demonstrate how you overcome obstacles to succeed.
- Understand the questions: Read each award question carefully and answer them directly. Provide concrete evidence to support your claims.
- Plan ahead and Prepare: Deadlines for award submissions are common, so get started early! Collect any required information and prepare your answers well in advance.
- Respect word limits: Be direct and concise. For shorter responses, use bullet points; for lengthier ones, give more thorough explanations.
- Proofread: While it might seem apparent, a flawless application shows professionalism and attention to detail. Don’t allow a small mistake to ruin a carefully thought-out entry!
What to do when you have won
It’s time to take advantage of this accomplishment and reap all its rewards. Here are some key strategies to capitalise on your win:
- Publicise Your Business Awards: Displaying your excellence in your field to prospective clients and business associates can be accomplished through the use of business awards. Write a media release that highlights your accomplishments and announces your award win. Send it to the appropriate media channels to encourage favourable press coverage. Local media will usually be interested in what’s happening in their local area or industry publications are also the way to go.
- Share on your website: Make a big mention of your award on your website. Provide logos along with a description of the award’s significance.
- Update your email signature: You send emails to people every single day. Use that chance to highlight your company’s award-winning status by including a paragraph about a recent award you’ve won under your email signature.
- Tell your email list: Use an attention-grabbing subject line to inform your email list about your win.
- Customer newsletter: To increase brand loyalty and promote ongoing business, highlight your award achievement in your newsletter to your customers.
Remember that receiving a business award is a noteworthy accomplishment. By putting these tactics into practice, you can broaden the scope of your accomplishment, draw in new clients, and grow your company even more.
At Infodec Communications, we have worked with clients who have received finalist status and major winners.
We have unique ways of telling your story. If you would like to talk more with us about winning Business awards, get in touch.
Here’s a testimonial from one of our customers who have achieved state and national status.
