Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, … [Read more...] about Facebook local awareness ads to give SMEs more bang for their advertising buck
Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a year later, these platforms … [Read more...] about Snapchat: the untapped marketing tool & what you need to know
New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than … [Read more...] about New ACMA research: 92% of Australians enjoy an online lifestyle
It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal … [Read more...] about What’s the right social media platform for your industry sector?
Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs … [Read more...] about Content Marketing Predictions for 2015
A new report from the Australian Communications and Media Authority highlights that Australian SMEs' lack of urgency to modernise and embrace the … [Read more...] about New ACMA research: unlike large companies SMEs failing to see value in digital
With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside … [Read more...] about Twitter tips for SMEs: tweet your business to the top
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might … [Read more...] about Has your business made the great mobile migration?
Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and … [Read more...] about 3 effective social media tools for B2B and B2C that businesses often overlook
Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are … [Read more...] about Slicing the content pie: Tips for traffic hungry SMEs