What does Facebook’s ‘the future is private’ statement mean for business?
“The future is private”. Four words spoken by Facebook founder Mark Zuckerberg may have implications for business owners and their ...
How advertisers & marketers can get the attention of Gen Z (according to a 15-year-old)
By Grace Griffiths (our work experience student) In a world where technology is slowly making formerly ordinary things such as ...
Is your business legit? In 2019 authenticity rules
It’s now a given that customers do online research before they buy and, according to a consumer content report on ...
What is Strategic Communications?
Strategy is more than just an efficient plan of action, it is a cohesive plan deliberately designed to bring about ...
Yes, the ACCC’s Digital Platforms Inquiry does matter to small business
While many might think that the issues raised in the recently released Australian Competition & Consumer Commission (ACCC) preliminary report ...
The power of case studies in marketing
Think about the last time you bought a product or hired a service. Chances are that you researched a range ...
Why storytelling is so important in business
In everything humans do, stories are essential. ...
Mobile-first indexing | How to make the content on your site Google friendly
It’s no secret that people love their mobile phones. ...
How Google can legitimise your business and put customers at ease
A whopping 87 per cent of all Australians access the internet every day. The vast majority of these people use ...
Seven key reasons to update the content on your website
It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a ...
How to deal with haters online as a business
Social media is a wonderful tool for business owners. It allows you to advertise, share content and information, as well ...
The rise of voice search & how it impacts your digital content
“OK Google, how do I account for voice searches in my digital content?” Voice internet searching is becoming increasingly common. ...