How to Develop a Content Calendar
There is no doubt that in 2016 content remains king and a very relevant and important element of your marketing ...
Ugly social media comments: how to develop a PR crisis management plan that works
Social media is one of the most powerful, if not the most powerful way to interact and engage with current ...
What’s hot in digital marketing for 2016 – read our tips
Heading into 2016, it’s time to start thinking about your marketing goals for next year and whether you are on-trend ...
#stonersloth – Any publicity is good publicity, right? …………well maybe not.
Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging ...
How does your email ‘open’ rate compare to similar businesses?
Despite rumours of an impending demise, email is still an effective and engaging way for small businesses to connect with ...
Facebook local awareness ads to give SMEs more bang for their advertising buck
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent ...
Taxi Twitter backfire a lesson for business
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using ...
Are you trying to reach women in 2015? [INFOGRAPHIC]
Are women a major demographic in your target market and target audience? If you have answered yes to both questions ...
Facebook’s new empathetic-dislike button: what is it and how will it impact your business?
You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button. CEO Mark Zuckerberg ...
Marketing Australia – who is looking at what and where [INFOGRAPHIC]
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this ...
The rise of the ad blockers: Why quality content is more important than ever
September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers ...
Australian Social Media Usage [INFOGRAPHIC]
At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed ...