Facebook local awareness ads to give SMEs more bang for their advertising buck
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent ...
Taxi Twitter backfire a lesson for business
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using ...
Are you trying to reach women in 2015? [INFOGRAPHIC]
Are women a major demographic in your target market and target audience? If you have answered yes to both questions ...
Facebook’s new empathetic-dislike button: what is it and how will it impact your business?
You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button. CEO Mark Zuckerberg ...
Marketing Australia – who is looking at what and where [INFOGRAPHIC]
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this ...
The rise of the ad blockers: Why quality content is more important than ever
September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers ...
Australian Social Media Usage [INFOGRAPHIC]
At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed ...
Why Australians aren’t following brands on social media – and what you can do about it
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! ...
Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app ...
Australian businesses & social media [INFOGRAPHIC]
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals ...
Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out
It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had ...
Snapchat: the untapped marketing tool & what you need to know
Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a ...