Facebook’s new empathetic-dislike button: what is it and how will it impact your business?
You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button. CEO Mark Zuckerberg ...
Marketing Australia – who is looking at what and where [INFOGRAPHIC]
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together this ...
The rise of the ad blockers: Why quality content is more important than ever
September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers ...
Australian Social Media Usage [INFOGRAPHIC]
At the end of July, The Business Spectator – Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed ...
Why Australians aren’t following brands on social media – and what you can do about it
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! ...
Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app ...
Australian businesses & social media [INFOGRAPHIC]
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals ...
Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out
It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had ...
Snapchat: the untapped marketing tool & what you need to know
Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a ...
Australians going mobile [INFOGRAPHIC]
A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are ...
Will the Pinterest ‘Buy It’ button engage or enrage?
The 21st century sees many new retail mediums emerging almost every day thanks to the internet and e-commerce. A new ...
Tips to check whether your PR idea is newsworthy
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will ...