Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared over the past few years.
Not only are they engaging, attractive and easy to read but they are also great marketing and promotional tools for business owners. In fact, publishers (that is, anyone with some sort of content output – i.e. a website, blog or social media) who post infographics receive 12% more traffic than those who don’t, and visual content posted on Facebook attracts 65% more engagement than text posts and links.
If you’re not sure about how your business could use an infographic you will be pleased to know that they can be used for anything and everything. Our clients have turned to us to create infographics for:
- Making step-by-step guides for their customers
- Highlighting business and industry statistics
- Sales tools that appeal to prospective clients
- Creating unique and attention-grabbing resumes
Infographics are also great complementary resources for blogs (just like this one!), social media profiles and websites. They can be used to promote your business or simply promote you.
At Infodec Communications, we’re infographic experts. We kicked off our infographic services almost two years ago and they have become one of our most successful and engaging content marketing products. Take a look at our portfolio of infographics here.