AI tools like ChatGPT, Claude, and Gemini are transforming the way we create content. From social media captions to blog posts and funding … [Read more...] about 10 red flags that your AI generated content is letting you down
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It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a regular basis holds many … [Read more...] about Seven key reasons to update the content on your website
There is no doubt that content remains king and a very relevant and important element of your marketing mix. Google loves fresh stories, so every time … [Read more...] about How to Develop a Content Calendar
Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are … [Read more...] about Slicing the content pie: Tips for traffic hungry SMEs
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, … [Read more...] about Creative industries in the Australian workforce
Australians of all ages love their technology. In fact, we have some of the highest rates of technology penetration in the world. So it comes as … [Read more...] about Australia’s love of multi-screen content viewing a huge opportunity for SMEs [INFOGRAPHIC]
Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in … [Read more...] about Social media – are you using it to its full potential?