There is no doubt that content remains king and a very relevant and important element of your marketing mix. Google loves fresh stories, so every time … [Read more...] about How to Develop a Content Calendar
It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a regular basis holds many … [Read more...] about Seven key reasons to update the content on your website
Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach … [Read more...] about The rise of the ad blockers: Why quality content is more important than ever
In the wake of the recent Federal Court judgement that a number of Australian ISPs give up the addresses and identities of those who illegally … [Read more...] about Dallas Buyers Club decision also a warning for people who cut and paste
In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a … [Read more...] about Getting value out of your social media spend?
How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial Times … [Read more...] about Paid news: is sponsored content advertising or a news story?
Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian … [Read more...] about What mobile devices on Qantas and Virgin airlines means for marketing
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
Content marketing is now a must for all business owners who want to boost their online presence, grab the best organic ranking and show they are … [Read more...] about Slicing the content pie: Tips for traffic hungry SMEs
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter