Is native advertising a worthwhile marketing approach for small business or is it something that should be left to the big brands? ‘Native … [Read more...] about Native Advertising | Can small business take advantage of this trend?
More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG … [Read more...] about Over 10 brilliant ways to engage your audience
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right. … [Read more...] about #stonersloth – Any publicity is good publicity, right? …………well maybe not.
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis … [Read more...] about Taxi Twitter backfire a lesson for business
Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic … [Read more...] about Are you trying to reach women in 2015? [INFOGRAPHIC]
At the end of July, The Business Spectator - Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed … [Read more...] about Australian Social Media Usage [INFOGRAPHIC]
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! But, recent research has found only 11% … [Read more...] about Why Australians aren’t following brands on social media – and what you can do about it
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and … [Read more...] about Australian businesses & social media [INFOGRAPHIC]
It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more … [Read more...] about Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out
Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a year later, these platforms … [Read more...] about Snapchat: the untapped marketing tool & what you need to know
At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You … [Read more...] about 6 easy ways to boost your Facebook following