A significant shift is underway in how Australians access and engage with news. According to the latest Digital News Report: Australia 2025 from the … [Read more...] about How to Manage PR and Media Coverage in a Digital-First, AI-Influenced World
PR
In the world of strategic communications, the terms public relations and media relations are often used interchangeably. But while they’re closely … [Read more...] about PR vs. Media Relations: What’s the difference and why it matters
Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, … [Read more...] about Facebook local awareness ads to give SMEs more bang for their advertising buck
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will share some of our insights for you to … [Read more...] about Tips to check whether your PR idea is newsworthy
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?