Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, … [Read more...] about Facebook local awareness ads to give SMEs more bang for their advertising buck
You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button. CEO Mark Zuckerberg has indicated he doesn’t want … [Read more...] about Facebook’s new empathetic-dislike button: what is it and how will it impact your business?
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together … [Read more...] about Marketing Australia – who is looking at what and where [INFOGRAPHIC]
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will share some of our insights for you to … [Read more...] about Tips to check whether your PR idea is newsworthy
We’ve spoken before about how relevance is essential to engaging that target audience and keeping them engaged with your content. If you haven’t … [Read more...] about Content marketing: spring into action with the change in season
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?