We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014
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Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
Most businesses understand the necessity of communicating their brand through more traditional marketing channels such as print and TV advertising, … [Read more...] about You have online influencers. Who are my online influencers? Wait, what are online influencers?
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking
It might be difficult to believe, but Facebook is rapidly approaching its 10th birthday. Far from slowing down, Facebook Creative Labs have developed … [Read more...] about Facebook’s new Paper app and what it means for you
An increasing number of people from varying age groups are becoming increasingly reliant on social media as a direct source for the latest news and … [Read more...] about Extra! Extra! Read all about it (on social media)
Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in … [Read more...] about Social media – are you using it to its full potential?
The Australian Bureau of Statistics (ABS) recently reported that only 18.1% of Australian businesses have a social media presence. Yes, that's right … [Read more...] about Less than one quarter of Australian businesses are using social media marketing. So, what’s the problem?
Most of you have heard about Instagram. Those who don't use it probably think it's solely for selfie-taking teenagers and budding photographers. … [Read more...] about Using Instagram to promote your business – our top tips
Social media uptake by business in Australia is still surprisingly low. In our last blog post, we reported that 44.6% (ABS) of Australian business do … [Read more...] about Young people aren’t the only ones on social media sites. Surprised?
You probably think that in this day and age anyone with an internet connection has some form of engagement online - especially businesses. However, … [Read more...] about Don’t let your business fall behind