As a fellow small business owner, I acknowledge that we are currently faced with an avalanche of negative news that is compounding anxieties and … [Read more...] about Now is not the time to stop communicating
Blog Posts
It has been a busy and positive year for Infodec Communications, as we worked on a great range of projects to help our clients communicate with their … [Read more...] about Celebrating the festive season and 10 years in business
Voice commerce is the new business frontier, as the use of voice-activated search engines like Siri, Google Assistant and Alexa grows. Is your … [Read more...] about Getting your Business Noticed by Voice Activated Search Engines
New green procurement targets will be aimed at boosting jobs and economic growth in local areas across Australia. New government measures on the … [Read more...] about Bringing Local Recycling Back – new government procurement targets planned
“The future is private”. Four words spoken by Facebook founder Mark Zuckerberg may have implications for business owners and their ability to reach … [Read more...] about What does Facebook’s ‘the future is private’ statement mean for business?
It’s now a given that customers do online research before they buy and, according to a consumer content report on influence in the digital age, 86 … [Read more...] about Is your business legit? In 2019 authenticity rules
Strategy is more than just an efficient plan of action, it is a cohesive plan deliberately designed to bring about a desired future. In … [Read more...] about What is Strategic Communications?
While many might think that the issues raised in the recently released Australian Competition & Consumer Commission (ACCC) preliminary report of … [Read more...] about Yes, the ACCC’s Digital Platforms Inquiry does matter to small business
Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually … [Read more...] about The power of case studies in marketing
It’s no secret that people love their mobile phones. … [Read more...] about Mobile-first indexing | How to make the content on your site Google friendly
“OK Google, how do I account for voice searches in my digital content?” Voice internet searching is becoming increasingly common. Virtual assistants … [Read more...] about The rise of voice search & how it impacts your digital content
While most focus on making strong impressions in person, many business owners and professionals neglect their online presence. Given that 80% of … [Read more...] about How to develop the perfect digital persona