Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic … [Read more...] about Are you trying to reach women in 2015? [INFOGRAPHIC]
You heard that right. Facebook is releasing a new button that aims to compliment the LIKE button. CEO Mark Zuckerberg has indicated he doesn’t want … [Read more...] about Facebook’s new empathetic-dislike button: what is it and how will it impact your business?
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together … [Read more...] about Marketing Australia – who is looking at what and where [INFOGRAPHIC]
September 9th marks the announcement of the release of iOS 9 and with it comes an unprecedented angst from advertisers and businesses trying to reach … [Read more...] about The rise of the ad blockers: Why quality content is more important than ever
At the end of July, The Business Spectator - Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed … [Read more...] about Australian Social Media Usage [INFOGRAPHIC]
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! But, recent research has found only 11% … [Read more...] about Why Australians aren’t following brands on social media – and what you can do about it
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app update is only available for iOS phones at … [Read more...] about Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and … [Read more...] about Australian businesses & social media [INFOGRAPHIC]
It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more … [Read more...] about Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out
Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a year later, these platforms … [Read more...] about Snapchat: the untapped marketing tool & what you need to know
A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are cutting fixed-line … [Read more...] about Australians going mobile [INFOGRAPHIC]
The 21st century sees many new retail mediums emerging almost every day thanks to the internet and e-commerce. A new Pinterest ‘buy it’ button is the … [Read more...] about Will the Pinterest ‘Buy It’ button engage or enrage?