It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal … [Read more...] about What’s the right social media platform for your industry sector?
In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a … [Read more...] about Getting value out of your social media spend?
Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs … [Read more...] about Content Marketing Predictions for 2015
E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news … [Read more...] about 5 things only marketers will tell you about e-newsletters
The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead. It’s also a … [Read more...] about 16 resume tips you need to know in 2015
How much of the news you consume is paid content? If you have no idea, don’t worry – the vast majority of us are in the dark too. The Financial Times … [Read more...] about Paid news: is sponsored content advertising or a news story?
The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using … [Read more...] about Latest Australian communications trends you should know about
By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at … [Read more...] about Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old
SlideShare is often overshadowed by its cousins Facebook, LinkedIn and YouTube. The fact of the matter is that, although SlideShare may not be on … [Read more...] about 5 tips to harness the power of SlideShare and boost your marketing potency
With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside … [Read more...] about Twitter tips for SMEs: tweet your business to the top
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
Travelling by air will no longer leave Australians out of the loop. Upon accepting the giant role mobile devices play in our modern lives, Australian … [Read more...] about What mobile devices on Qantas and Virgin airlines means for marketing