The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or even five years ago.
If you want your business to remain relevant, it’s essential you learn new PR skills to communicate effectively with your audience, your customer. Facebook and Twitter are the new office water coolers. It’s just as likely that people will be discussing news, politics, entertainment, products and brands on social media as they will face to face.
Not only have the platforms for communicating messages shifted, but the ways in which messages are best communicated, the content and its style has changed also.
In order to access the huge audiences who subscribe to social media platforms and engage them with cutting edge content that showcases your expertise, products and services, it’s important to remember the following:
- Be newsworthy to be relevant. Find information that is not only relevant to your industry, but relevant to the audience you are targeting.
- Don’t try to drive the news cycle – go with it. Find strong links between you, your brand, and the new stories and capitalise on the news cycle.
- Discover what stories or types of stories online communities have determined to be relevant or in vogue and produce content that will engage their appetite.
- Be creative with your PR, it’s the creative message that breaks through the noise and sticks.
- Use multiple platforms to cross promote your content. There are a number of social media platforms out there with millions of users and multi-platform content publishing is a great way to boost your SEO.
We’ve covered the basics you’ll need to know to drag your PR strategy into the age of online media and marketing communication.