New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than … [Read more...] about New ACMA research: 92% of Australians enjoy an online lifestyle
media and communications
E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news … [Read more...] about 5 things only marketers will tell you about e-newsletters
The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using … [Read more...] about Latest Australian communications trends you should know about
With over a billion registered accounts and 271 million active monthly users, Twitter is one of the biggest in the social media game alongside … [Read more...] about Twitter tips for SMEs: tweet your business to the top
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
Over the past several years the public attitude towards the chiropractic sector and the legitimacy of the health benefits it can deliver has resulted … [Read more...] about Effective email marketing tips for chiropractors
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking
Social media can open a range of different doors and opportunities for your business regardless of the field that you specialise in. The keyword in … [Read more...] about Social media – are you using it to its full potential?
Over the past decade there has been a meteoric rise in the quality and availability of technological devices and as a result our digital economy is … [Read more...] about End of year media and communications wrap-up