Are women a major demographic in your target market and target audience? If you have answered yes to both questions so far, the following infographic … [Read more...] about Are you trying to reach women in 2015? [INFOGRAPHIC]
Australians have embraced all facets of social media with open arms, after all 49% of us use it every day! But, recent research has found only 11% … [Read more...] about Why Australians aren’t following brands on social media – and what you can do about it
In May, Sensis released its Social Media Report. The report features heaps of interesting statistics about how Australian individuals and … [Read more...] about Australian businesses & social media [INFOGRAPHIC]
It’s official – Aussies love LinkedIn. The Sensis Social Media Report May 2015 found that 28% of the population had a LinkedIn profile, even more … [Read more...] about Looking for a mid-year change? 6 ways to make your LinkedIn profile stand out
It’s 2015 and it’s official: social media has exploded. We all know by now that social media offers both big and small business practically equal … [Read more...] about What’s the right social media platform for your industry sector?
In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a … [Read more...] about Getting value out of your social media spend?
The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead. It’s also a … [Read more...] about 16 resume tips you need to know in 2015
Facebook at work. That might sound like an oxymoron to you, but it could become a reality soon. A new feature, creatively named Facebook at Work, is … [Read more...] about Facebook at Work – a blessing or a burden?
Ever gone searching for work without a CV in hand? You don’t see many successful businesses out there without a sign out the front either. In 2014 the … [Read more...] about 5 tips for a striking LinkedIn profile
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
Most online-savvy businesses today agree about the benefits of marketing their business on social media sites like Facebook, Twitter, Google+ and … [Read more...] about 3 effective social media tools for B2B and B2C that businesses often overlook