Contrary to some reports, the brochure is not dead! Recently, I visited a new client who was interested in upgrading their website. In the reception … [Read more...] about Dont ‘diss’ the brochure
media
In May this year, Sensis released a report that contained some interesting statistics about Australian’s media usage patterns. We’ve put together … [Read more...] about Marketing Australia – who is looking at what and where [INFOGRAPHIC]
At the end of July, The Business Spectator - Technology Spectator released useful statistics on Facebook usage. Social Media News also distributed … [Read more...] about Australian Social Media Usage [INFOGRAPHIC]
The Australian Communications and Media Authority (ACMA) has released some pretty interesting research that highlights Australians are using … [Read more...] about Latest Australian communications trends you should know about
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
The Germans may have walked away with this year’s FIFA World Cup, but the real winners of the international tournament were the … [Read more...] about YouTube scores BIG at the World Cup 2014
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced … [Read more...] about Social shopping is coming: reports Facebook will introduce the BUY NOW button
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing … [Read more...] about World Cup social media – the best interactive measurement tools and more