More than 10 ways to better engage YOUR audience. How BIG brand social media practices can be used by smaller ones in the pursuit of BIG … [Read more...] about Over 10 brilliant ways to engage your audience
New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than … [Read more...] about New ACMA research: 92% of Australians enjoy an online lifestyle
In 2015 social media marketing is very big business. Big business and SMEs alike now understand the potential exposure good content published across a … [Read more...] about Getting value out of your social media spend?
Content marketing spend is set to skyrocket in Australia in 2015. Big business has been on board the content train for a number of years now and SMEs … [Read more...] about Content Marketing Predictions for 2015
The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead. It’s also a … [Read more...] about 16 resume tips you need to know in 2015
By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at … [Read more...] about Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old
The simple truth is that we believe a lot of porky pies when it comes to the value of content marketing. If you haven’t heard all the misinformation … [Read more...] about 5 stone-faced lies you believe about content marketing
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping