Social media is one of the most powerful, if not the most powerful way to interact and engage with current and prospective customers in 2015. With … [Read more...] about Ugly social media comments: how to develop a PR crisis management plan that works
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Companies, individuals and Governments spend plenty of money and time putting together ideas and hiring professionals to get their messaging right. … [Read more...] about #stonersloth – Any publicity is good publicity, right? …………well maybe not.
Despite rumours of an impending demise, email is still an effective and engaging way for small businesses to connect with their customers and also … [Read more...] about How does your email ‘open’ rate compare to similar businesses?
You know that feeling of being digitally stalked on Facebook when ads appear in your feed based on a recent online search? Well brace yourself, … [Read more...] about Facebook local awareness ads to give SMEs more bang for their advertising buck
Earlier this week, the Victorian Taxi Association launched a social media campaign asking people to tweet their “taxi story” using the YourTaxis … [Read more...] about Taxi Twitter backfire a lesson for business
Facebook has released a new button that aims to change the way posts appear in your News Feed. The app update is only available for iOS phones at … [Read more...] about Facebook’s new ‘See First’ and ‘Discover New Pages’ updates: What do they mean for business marketing?
At Infodec Communications, we work with a wide variety of clients on PR pitches. In this blog post, we will share some of our insights for you to … [Read more...] about Tips to check whether your PR idea is newsworthy
At Infodec Communications, we’ve managed Facebook pages for every business you could think of, from local politicians to pest control companies. You … [Read more...] about 6 easy ways to boost your Facebook following
With internet users now spending twice as much time online when compared to 2005, getting your business into shape with some engaging online marketing … [Read more...] about 3 cost-effective marketing tips for small business
In December last year we had a look at the rise of a little thing called sponsored content. Heard of it? We’re sure you’ve been subjected to a piece … [Read more...] about How the ATO got creative with BuzzFeed
E-newsletters drive traffic to your website, right? Not necessarily. It’s not as easy as it used to be to get people to open emails. That’s not news … [Read more...] about 5 things only marketers will tell you about e-newsletters
The Christmas and New Year period is a time when a lot of people reflect on the past year and consider their plans for the year ahead. It’s also a … [Read more...] about 16 resume tips you need to know in 2015