In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing … [Read more...] about World Cup social media – the best interactive measurement tools and more
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, … [Read more...] about Is Google+ the best platform for SMEs? ……we think so.
Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small … [Read more...] about 10 reasons why you should enter business awards and how to go about it
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping
While letter writing may have taken a back seat to social media the letter is not dead. Here are our tips on crafting a letter that gets noticed and … [Read more...] about Be persuasive: the art of letter writing
We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014
Most businesses understand the necessity of communicating their brand through more traditional marketing channels such as print and TV advertising, … [Read more...] about You have online influencers. Who are my online influencers? Wait, what are online influencers?
Towards the end of last year, Google marked its 15th birthday with the release of a new search algorithm called “Hummingbird”. It’s extremely likely … [Read more...] about Google’s Hummingbird: What it means for your website ranking