Last year, we looked at the unorthodox ways brands are using Instagram, Vine and Snapchat to market themselves. Almost a year later, these platforms … [Read more...] about Snapchat: the untapped marketing tool & what you need to know
A recent report by the Australian Communications and Media Authority (ACMA) has found that an increasing number of Australians are cutting fixed-line … [Read more...] about Australians going mobile [INFOGRAPHIC]
New research from the Australian Communications and Media Authority (ACMA) compiled in 2014 shows that Australians are now more connected than … [Read more...] about New ACMA research: 92% of Australians enjoy an online lifestyle
Google is about to change the game forever. On 21 April 2015, Google is releasing a new search algorithm that will see mobile-optimised websites reap … [Read more...] about New Google update will favour mobile
By Rachel Johnston Talking to a brick wall. A few years ago a study showed that media companies were spending over $100 billion on ads targeted at … [Read more...] about Communicating with Millennials: The Do’s and Don’ts you must know according to a 15 year old
A new report from the Australian Communications and Media Authority highlights that Australian SMEs' lack of urgency to modernise and embrace the … [Read more...] about New ACMA research: unlike large companies SMEs failing to see value in digital
Did you know that, according to Google, the number mobile searches will surpass computer searches in the next year? While this statistic might … [Read more...] about Has your business made the great mobile migration?
Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
There's no denying that New Years Resolutions are often hard to maintain. But, as a business owner, we believe that the perfect New Year's resolution … [Read more...] about What’s your New Year’s communications resolution?
A new report from the Australian Bureau of Statistics found that in the three months to June 2013, Australians downloaded almost 20,000 terabytes of … [Read more...] about Optimising your content for mobile