Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually … [Read more...] about The power of case studies in marketing
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In everything humans do, stories are essential. … [Read more...] about Why storytelling is so important in business
It’s no secret that people love their mobile phones. … [Read more...] about Mobile-first indexing | How to make the content on your site Google friendly
A whopping 87 per cent of all Australians access the internet every day. The vast majority of these people use Google as their designated search … [Read more...] about How Google can legitimise your business and put customers at ease
It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a regular basis holds many … [Read more...] about Seven key reasons to update the content on your website
Social media is a wonderful tool for business owners. It allows you to advertise, share content and information, as well as providing a two-way … [Read more...] about How to deal with haters online as a business
“OK Google, how do I account for voice searches in my digital content?” Voice internet searching is becoming increasingly common. Virtual assistants … [Read more...] about The rise of voice search & how it impacts your digital content
Getting your content seen or heard can prove a big challenge, irrespective of its quality. There’s such a surplus of content that yours can easily be … [Read more...] about How to harness the power of sponsored content
While most focus on making strong impressions in person, many business owners and professionals neglect their online presence. Given that 80% of … [Read more...] about How to develop the perfect digital persona
How often have you sat down to share your thoughts about your business and expertise, only to be disheartened when the content doesn’t come out as … [Read more...] about Mind your tone | Learn how to speak to your customers the right way
Facebook founder, Mark Zuckerberg has announced that Facebook has changed their News Feed algorithm again – and it’s not good news for … [Read more...] about How Facebook’s News Feed changes will affect your business
Email marketing has become one of the most essential advertising techniques for modern businesses. Put simply, businesses promote themselves to … [Read more...] about Why choosing to use email marketing is the best business decision you’ll make today