It’s now a given that customers do online research before they buy and, according to a consumer content report on influence in the digital age, 86 … [Read more...] about Is your business legit? In 2019 authenticity rules
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Strategy is more than just an efficient plan of action, it is a cohesive plan deliberately designed to bring about a desired future. In … [Read more...] about What is Strategic Communications?
While many might think that the issues raised in the recently released Australian Competition & Consumer Commission (ACCC) preliminary report of … [Read more...] about Yes, the ACCC’s Digital Platforms Inquiry does matter to small business
Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually … [Read more...] about The power of case studies in marketing
In everything humans do, stories are essential. … [Read more...] about Why storytelling is so important in business
It’s no secret that people love their mobile phones. … [Read more...] about Mobile-first indexing | How to make the content on your site Google friendly
A whopping 87 per cent of all Australians access the internet every day. The vast majority of these people use Google as their designated search … [Read more...] about How Google can legitimise your business and put customers at ease
It’s important to regularly update the content on your website. Though it can be time-consuming, adding fresh content on a regular basis holds many … [Read more...] about Seven key reasons to update the content on your website
Social media is a wonderful tool for business owners. It allows you to advertise, share content and information, as well as providing a two-way … [Read more...] about How to deal with haters online as a business
“OK Google, how do I account for voice searches in my digital content?” Voice internet searching is becoming increasingly common. Virtual assistants … [Read more...] about The rise of voice search & how it impacts your digital content
Getting your content seen or heard can prove a big challenge, irrespective of its quality. There’s such a surplus of content that yours can easily be … [Read more...] about How to harness the power of sponsored content
While most focus on making strong impressions in person, many business owners and professionals neglect their online presence. Given that 80% of … [Read more...] about How to develop the perfect digital persona