Developing an online presence can help build brand awareness, increasing consumer engagement and sales for your business. When considering your … [Read more...] about The top 3 social media platforms to target young people
Brand exposure and brand awareness are two of the most important factors when owning a business. The Google My Business platform is a free tool that … [Read more...] about How to take advantage of new Google My Business features and updates
Case studies are an important and valuable asset when communicating with new, existing and potential clients. They help to establish proof and value, … [Read more...] about Why you should use case studies for online marketing
“The future is private”. Four words spoken by Facebook founder Mark Zuckerberg may have implications for business owners and their ability to reach … [Read more...] about What does Facebook’s ‘the future is private’ statement mean for business?
By Grace Griffiths (our work experience student) In a world where technology is slowly making formerly ordinary things such as shopping in stores … [Read more...] about How advertisers & marketers can get the attention of Gen Z (according to a 15-year-old)
It’s now a given that customers do online research before they buy and, according to a consumer content report on influence in the digital age, 86 … [Read more...] about Is your business legit? In 2019 authenticity rules
Strategy is more than just an efficient plan of action, it is a cohesive plan deliberately designed to bring about a desired future. In … [Read more...] about What is Strategic Communications?
While many might think that the issues raised in the recently released Australian Competition & Consumer Commission (ACCC) preliminary report of … [Read more...] about Yes, the ACCC’s Digital Platforms Inquiry does matter to small business
Think about the last time you bought a product or hired a service. Chances are that you researched a range of providers beforehand and eventually … [Read more...] about The power of case studies in marketing
In everything humans do, stories are essential. … [Read more...] about Why storytelling is so important in business
It’s no secret that people love their mobile phones. … [Read more...] about Mobile-first indexing | How to make the content on your site Google friendly
A whopping 87 per cent of all Australians access the internet every day. The vast majority of these people use Google as their designated search … [Read more...] about How Google can legitimise your business and put customers at ease