By Grace Griffiths (our work experience student) In a world where technology is slowly making formerly ordinary things such as shopping in stores … [Read more...] about How advertisers & marketers can get the attention of Gen Z (according to a 15-year-old)
Blog Posts
In everything humans do, stories are essential. … [Read more...] about Why storytelling is so important in business
To make meaningful connections with your loyal client base, plan a dedicated communications strategy for the year. Your 2021 goal should be a plan … [Read more...] about 5 ways to connect with clients in 2021
Case studies are an important and valuable asset when communicating with new, existing and potential clients. They help to establish proof and value, … [Read more...] about Why you should use case studies for online marketing
Email marketing is a very important sales and branding tool when engaging existing and prospective customers. When you think about the number of … [Read more...] about 10 tips on developing the perfect email marketing subject line
Newsletters are one of the most reliable ways to convey your company’s message and email newsletters continue to convert well in the digital … [Read more...] about Why Newsletters “still” Matter
Business owners and Not-for-profit (NFP) managers often ask us whether they need social media as part of their overall communication plan. The simple … [Read more...] about How to choose the most effective social media platform for your business or NFP
Infographics are a compelling sales tool, as they provide instant visuals for your marketing and branding materials and have a multitude of uses … [Read more...] about Using infographics as a sales tool
The S.M.A.R.T goal framework replaces vague business goalsetting with an organisational strategy anchored by Specific, Measurable, Achievable, … [Read more...] about How to develop a social media strategy using SMART goals
1 | Change your mindset about artificial intelligence (AI) Businesses that embrace artificial intelligence (AI) and integrate AI into their … [Read more...] about 10 ideas to empower your communication strategy for 2022
Like the Nutri-Grain slogan says, you only get out what you put in. In terms of reach on Facebook for businesses, this rings especially true. In 2017, … [Read more...] about Why paid Facebook posts are a must for businesses that want to be seen
Developing an online presence can help build brand awareness, increasing consumer engagement and sales for your business. When considering your … [Read more...] about The top 3 social media platforms to target young people