In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men. They worked on branding and advertising … [Read more...] about Thinking of hiring a copywriter? Questions you should ask.
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, … [Read more...] about Is Google+ the best platform for SMEs? ……we think so.
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
LinkedIn has recently jumped on the content marketing bandwagon. The social network for professionals has made a few changes to let brands know how … [Read more...] about LinkedIn’s new changes – what do they mean for your business?
The Australian Marketing Institute (AMI) has just released its 2014 Senior Marketer Monitor. The report, which surveyed over 260 marketers has found … [Read more...] about Content Marketing Budgets on the Rise in Australia
It might be difficult to believe, but Facebook is rapidly approaching its 10th birthday. Far from slowing down, Facebook Creative Labs have developed … [Read more...] about Facebook’s new Paper app and what it means for you
A new report from the Australian Communications and Media Authority (ACMA) Australian SMEs in the digital economy highlights that while SMEs lag … [Read more...] about Communications needs are being increasingly outsourced by SMEs, new ACMA report shows