The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced … [Read more...] about Social shopping is coming: reports Facebook will introduce the BUY NOW button
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, … [Read more...] about Is Google+ the best platform for SMEs? ……we think so.
Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small … [Read more...] about 10 reasons why you should enter business awards and how to go about it
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
Online shopping and influencer marketing will break new ground this week with Twitter’s unveiling of #AmazonCart. In the competitive world of online … [Read more...] about #AmazonCart: Amazon & Twitter deliver even faster online shopping
Did you know that 90% of information received by the human brain is visual? It comes as no surprise that the popularity of infographics has soared … [Read more...] about Some useful info about infographics
Most businesses understand the necessity of communicating their brand through more traditional marketing channels such as print and TV advertising, … [Read more...] about You have online influencers. Who are my online influencers? Wait, what are online influencers?
Creative industries employ 6.2% of the total Australian workforce – that’s over 600,000 people, up 19% from 2006. While it may not sound like a lot, … [Read more...] about Creative industries in the Australian workforce