Anyone who has a gen Z at home, knows a gen Z or has observed one in their natural habitat will tell you that in 2014 one screen isn’t enough. With … [Read more...] about Australians devote 52% of screen time to mobile devices
communications
The face of public relations has changed forever. In 2014 we consume and interpret information in very different ways to how we did fifteen, ten or … [Read more...] about Are you taking advantage of new PR opportunities?
If you’ve been keeping up with the latest on the big players in social media and e-commerce, you’ll already be aware of Twitter’s recently introduced … [Read more...] about Social shopping is coming: reports Facebook will introduce the BUY NOW button
In a recent report released by the Australian Marketing Institute (AMI) in partnership with the consultancy group PwC, it was found that 67% or two … [Read more...] about Owned media channels the way of the future for all business marketing
LinkedIn is the social media epicentre for the business world. To date, over 3 million businesses have company pages on LinkedIn. Over 150 different … [Read more...] about The importance of being LinkedIn: build your Company Page right
Years ago copywriters worked for advertising agencies like the one featured in the hit TV series Mad Men. They worked on branding and advertising … [Read more...] about Thinking of hiring a copywriter? Questions you should ask.
Here are some great interactive world cup social media measurement tools that you must check out or play with when you are supposed to be doing … [Read more...] about World Cup social media – the best interactive measurement tools and more
We’ve all been in relationships where communication can be an issue, it goes with the territory—your partner just isn’t you. Communications experts … [Read more...] about 5 BIG stuff ups in communications history
With over 500 million users and 925,000 new users daily, Google+ is the second largest social network. While it is often overlooked and misunderstood, … [Read more...] about Is Google+ the best platform for SMEs? ……we think so.
Many large corporations, government bodies and business groups support or organise small business award nights to show their support for small … [Read more...] about 10 reasons why you should enter business awards and how to go about it
Nobody likes that friend who only gets in contact with you when they want a lift home. Just like in our personal relationships, it’s not good enough … [Read more...] about The importance of focusing on ‘news’ not ‘sales’ in your newsletter
We know that the internet continues to evolve and that taking a business online will increase exposure, but two thirds of Australian small and … [Read more...] about The fast facts: Australian SMEs and online growth in 2014